Net Results Consults

Identity Resolution

You can't convert who you can't see.

Around 90% of the people who visit your website leave without filling out a form, booking a demo, or telling you who they are. Cookie loss, ad blockers, and privacy changes have made the problem worse every year — and for most marketing teams, "anonymous traffic" is now the single largest leak in their pipeline. You're paying to bring people in, then losing them at the door.

Identity Resolution closes that gap. We match anonymous website visitors to real people — with verified names, business emails, phone numbers, and company data — by running your traffic against an identity graph of over 4.5 billion verified email records. The match happens in real time, so your sales team gets a list of actual buyers and your retargeting campaigns finally have somewhere to land.

Typical resolution rates fall between 40–50% of unique visitors, which means roughly half the traffic you're already paying for becomes addressable inside your CRM, ad platforms, and outbound motions. No new ad spend required — just a way to actually see the audience you've already attracted.

Buyer Journey

Stop guessing. See every step buyers actually take.

Attribution models are guesses dressed up as math. Last-click ignores the seven touches before it, multi-touch divides credit using made-up weights, and platform-reported conversions disagree with each other by 30–50% on a normal Tuesday. Meanwhile your buyer is bouncing between an ad, a podcast, a LinkedIn post, three site visits, a webinar, and a competitor's review page — and none of your tools can tell you that's the same person.

BuyerJourney stitches every one of those touchpoints to a single verified identity instead of a cookie. Every ad impression, every page view, every research interaction, every form fill — mapped to a real human and a real company. You see the actual sequence of events that produced a closed deal, not a model's best guess, which means you can finally tell which channels move pipeline and which ones just fill dashboards.

With identity match rates of 75–85% and roughly 3× the ROAS visibility of cookie-based tracking, marketing teams stop arguing about attribution and start making real budget decisions. If you've ever cut a channel only to watch pipeline drop the next quarter, this is the layer that was missing.

Intent Intelligence

Stop guessing. Reach buyers already looking.

Demographic targeting tells you what someone is. Intent data tells you what they're doing right now — and for small and mid-sized businesses competing against bigger ad budgets, that difference is everything. Instead of paying to reach an entire job title in an entire industry, you reach the much smaller slice of people who are actively researching the problem you solve this week.

Intent Audiences monitors more than 26,000 buying-related topics across the open web and processes over 35 billion intent signals daily to surface real people — and the companies they work for — who are showing measurable research behavior. You can target by topic, by company size, by geography, and by where the buyer is in their research curve, then push that audience straight into your ad platforms, outbound lists, and CRM.

SMBs running on intent-based audiences see roughly 3.2× higher lead-to-meeting rates compared with standard demographic targeting, because every dollar is aimed at someone who's already in-market rather than someone who might be next year. It's the closest thing to knowing who's about to buy before your competitors do.

One message. Every channel. Every buyer.

Most B2B advertising still runs in silos. Your display campaign doesn't know what your LinkedIn campaign is doing, your CTV spend can't see who already opened your email, and the same prospect ends up being treated like four different people across four different platforms. The result is wasted impressions, inflated frequency on the wrong buyers, and a fragmented experience that quietly drains your ad budget.

OmnichannelAds fixes that by tying every channel back to a single, unified identity for each person you're trying to reach. Display, LinkedIn, CTV and streaming, programmatic audio, email, direct mail — they all share the same audience definition and the same view of who has seen what. That means coordinated messaging from first touch to closed deal, with frequency capped at the person level instead of the cookie level.

Clients who consolidate onto a unified omnichannel approach typically see roughly 4× higher conversion versus single-channel campaigns, with six or more channels working off one identity graph instead of six disconnected ones. If you're spending across multiple platforms and can't tell whether they're reinforcing each other or competing with each other, this is where to start.